Our vision is simple. RB Club will be known as the coolest rugby brand on the planet no compromises, no pretence, just pure energy, culture, and style. A brand that leads with purpose, built on timeless design, rooted in community, and driven by one core belief: nothing matters more than making memories that last a lifetime.

We see a world where rugby fashion is no longer left behind. Where heritage doesn’t mean old-fashioned. Where what you wear to the match says as much about who you are as your position on the pitch.

This isn’t about being the loudest in the room. It’s about being the most authentic. About creating something that means something.

RB Club is building a new kind of legacy, not one built on trophies, but on culture, creativity, and connection. A club where fans, players, creators and day-one supporters all wear the same badge and feel part of something bigger.

We’re not chasing trends. We’re building something that lasts.

A club that grows with its people.

A brand that earns its place on the team sheet.

And a movement that gives the next generation of rugby fans something they can truly be proud of.